Privacy Policy
Privacy Policy Last Updated: April 23, 2025
This Privacy Policy describes how The Auracles ("we", "us", or "our") collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from theauracles.xyz (the "Site") or otherwise communicate with us regarding the Site (collectively, the "Services"). For purposes of this Privacy Policy, "you" and "your" means you as the user of the Services, whether you are a customer, website visitor, or another individual whose information we have collected pursuant to this Privacy Policy.
1. Changes to This Privacy Policy
We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on the Site, update the "Last updated" date and take any other steps required by applicable law.
2. How We Collect and Use Your Personal Information
To provide the Services, we collect and have collected over the past 12 months personal information about you from a variety of sources, as set out below. The information that we collect and use varies depending on how you interact with us.
In addition to the specific uses set out below, we may use information we collect about you to communicate with you, provide the Services, comply with any applicable legal obligations, enforce any applicable terms of service, and to protect or defend the Services, our rights, and the rights of our users or others.
3. What Personal Information We Collect
The types of personal information we obtain about you depends on how you interact with our Site and use our Services. When we use the term "personal information", we are referring to information that identifies, relates to, describes or can be associated with you.
3.1 Information We Collect Directly from You
Information that you directly submit to us through our Services may include:
- Basic contact details including your name, address, phone number, and email address
- Order information including your name, billing address, shipping address, payment information, email address, and phone number
- Account information including your username, password, security questions, and other account security information
- Customer support information including the information you choose to include in communications with us, for example, when sending a message through the Services
Some features of the Services may require you to directly provide us with certain information about yourself. You may elect not to provide this information, but doing so may prevent you from using or accessing these features.
3.2 Information We Collect through Cookies
We may also automatically collect certain information about your interaction with the Services ("Usage Data"). To do this, we may use cookies, pixels, and similar technologies ("Cookies"). Usage Data may include information about how you access and use our Site and your account, including device information, browser information, information about your network connection, your IP address, and other information regarding your interaction with the Services.
3.3 Information We Obtain from Third Parties
We may obtain information about you from third parties, including from vendors and service providers who may collect information on our behalf, such as:
- Companies who support our Site and Services, such as Shopify
- Our payment processors, who collect payment information (e.g., bank account, credit or debit card information, billing address) to process your payment to fulfill your orders and provide you with products or services you have requested
- When you visit our Site, open or click on emails we send you, or interact with our Services or advertisements, we, or third parties we work with, may automatically collect certain information using tracking technologies like pixels, web beacons, software developer kits, third-party libraries, and cookies
Any information we obtain from third parties will be treated in accordance with this Privacy Policy.
4. How We Use Your Personal Information
4.1 Providing Products and Services
We use your personal information to provide you with the Services, including:
- Processing your payments, fulfilling your orders
- Creating, maintaining, and otherwise managing your account
- Arranging for shipping and handling returns and exchanges
- Communicating with you about your account or transactions
- Providing customer support
4.2 Marketing and Advertising
We may use your personal information for marketing and promotional purposes, such as:
- Sending marketing, advertising, and promotional communications
- Analyzing your interactions with our Site and advertisements to better tailor our marketing
4.3 Security and Fraud Prevention
We use your personal information to detect, investigate, and prevent fraudulent transactions and other illegal activities and to protect the rights, property, and safety of The Auracles, our customers, and others.
4.4 Communicating with You
We use your personal information to provide you with customer support, respond to your inquiries, and for other customer service purposes.
4.5 Improving Our Services
We use your personal information to better understand how users access and use our Services, for analytics purposes, to improve our Services, and to develop new products and services.
5. Cookies and Similar Technologies
Like many websites, we use Cookies on our Site. For specific information about the Cookies that we use related to powering our store with Shopify, see https://www.shopify.com/legal/cookies.
We use Cookies to:
- Power and improve our Site and our Services
- Remember your actions and preferences
- Run analytics and better understand user interaction with the Services
- Tailor services, products, and advertising on our Site and other websites
Most browsers automatically accept Cookies by default, but you can choose to set your browser to remove or reject Cookies through your browser controls. Please keep in mind that removing or blocking Cookies can negatively impact your user experience and may cause some of the Services, including certain features and general functionality, to work incorrectly or no longer be available.
6. How We Disclose Personal Information
In certain circumstances, we may disclose your personal information to third parties for legitimate purposes subject to this Privacy Policy. Such circumstances may include:
- With vendors or other third parties who perform services on our behalf (e.g., IT management, payment processing, data analytics, customer support, cloud storage, fulfillment, and shipping)
- With business and marketing partners to provide services and advertise to you
- When you direct, request us, or otherwise consent to our disclosure of certain information to third parties
- With our affiliates or otherwise within our corporate group
- In connection with a business transaction such as a merger or bankruptcy
- To comply with any applicable legal obligations
- To enforce any applicable terms of service
- To protect or defend the Services, our rights, and the rights of our users or others
7. Children's Data
The Services are not intended to be used by children under the age of 18, and we do not knowingly collect personal information from children under the age of 18. If you are the parent or guardian of a child who has provided us with their personal information, you may contact us using the contact details set out below to request that it be deleted.
8. Security and Retention of Your Information
Please be aware that no security measures are perfect or impenetrable, and we cannot guarantee "perfect security." In addition, any information you send to us may not be secure while in transit. We recommend that you do not use insecure channels to communicate sensitive or confidential information to us.
How long we retain your personal information depends on different factors, such as whether we need the information to maintain your account, to provide the Services, comply with legal obligations, resolve disputes, or enforce other applicable contracts and policies.
9. Your Rights and Choices
Depending on where you live, you may have some or all of the following rights in relation to your personal information:
- Right to Access/Know: You may have a right to request access to personal information that we hold about you, including details relating to the ways in which we use and share your information.
- Right to Delete: You may have a right to request that we delete personal information we maintain about you.
- Right to Correct: You may have a right to request that we correct inaccurate personal information we maintain about you.
- Right of Portability: You may have a right to receive a copy of the personal information we hold about you and to request that we transfer it to a third party, in certain circumstances and with certain exceptions.
- Restriction of Processing: You may have the right to ask us to stop or restrict our processing of personal information.
- Withdrawal of Consent: Where we rely on consent to process your personal information, you may have the right to withdraw this consent.
- Appeal: You may have a right to appeal our decision if we decline to process your request.
- Managing Communication Preferences: We may send you promotional emails, and you may opt out of receiving these at any time by using the unsubscribe option displayed in our emails to you.
You may exercise any of these rights where indicated on our Site or by contacting us using the contact details provided below.
We will not discriminate against you for exercising any of these rights. We may need to collect information from you to verify your identity before providing a substantive response to the request.
10. International Users
Please note that we may transfer, store and process your personal information outside the country you live in. Your personal information is also processed by staff and third party service providers and partners in these countries.
If we transfer your personal information out of Europe, we will rely on recognized transfer mechanisms like the European Commission's Standard Contractual Clauses, or any equivalent contracts issued by the relevant competent authority of the UK, as relevant, unless the data transfer is to a country that has been determined to provide an adequate level of protection.
11. Contact Us
If you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of the rights available to you, please contact us at:
The Auracles 240 W 37th Place Los Angeles, CA, 90011 United States Email: hello@theauracles.xyz Phone: (646) 980-4300









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